Reaching Underserved Communities



NTSB’s mission is to make transportation safe for everyone. That’s why we promote not only efforts to achieve a safe built environment for all, but also efforts to expand ​safety outreach and messaging to all—especially those communities with elevated rates of poor safety outcomes.​

And as the nation becomes increasingly diverse, safety equity becomes even more imp​​​​ortant. NTSB has worked to give leaders who authentically engage diverse communities a platform to share the lessons that they have learned and the practices that work. 

​​​​Webinar Series 

​​​​Communicating and Connecting Safety Messages to Underserved Communities

April 13, 2023


  • ​​Nicholas Worrell, NTSB, C​hief of Safety Advocacy Division (Moderator)​
  • Vickie Gogo, Senior Partner, ICF Next
  • Terrence Hayes, Press Secretary, Department of Veterans Affairs
  • Pamela Rucker Springs, Director, Office of Communications at U.S. Consumer Product Safety Commission

Download Panelist Bios

Read Transcript

W​​atch the webinar on the NTSB YouTube Channel:​​


​​​​​Com​​municating and Connecting Safety Messages to Hispanic Communities

​June 8, 2023

Panelists included:

  • Nicholas Worrell, NTSB, Chief of Safety ​Advocacy Division (Moderator)
  • Alfonso Pernia, MBA, Multicultural Communications Manager
  • Violet Marrero, Consultant
  • Jennifer Mayo, Chief (Acting) Consolidated Resources Branch| Public Assistance Division, FEMA
  • José Alberto Uclés​, Hispanic Public Affairs Spokesperson, Media and Event Specialist, U.S. Department of Transportation

Where panelists names above are formatted as links, click to down their presentations. 

Download panelist bios

Read Transcript

Watch the Webinar on the NTSB YouTube Channel​​​

​​Communicating and Connecting Safety Messages to Native American Communities

August 10, 2023

Panelists included:

• Nicholas Worrell, NTSB, Chief of Safety Advocacy Division (Moderator)

• Tosheena Nez, MPH Multicultural Communications Specialist, American Indian/Alaska Native Audience

• ​Maggie Gunnels, National Highway Traffic Safety Administration

• Laura Sonderup, Managing Director and Senior Strategist, Heinrich

• Cody Beers, WYDOT Public Relations Specialist, WYDOT Tribal Liaison​​​

Read Transcript​​

Download Panelist Bios

​W​atch the webinar on the NTSB YouTube Channel:​​