Communicating and Connecting  Safety Messages to Underserved Communities

NTSB Webinar: Communicating and Connecting Safety Messages to Underserved Communities

​The racial and ethnic diversity of the country significantly increased between the 2010 and 2020 censuses. The nation’s evolving demographics have placed increased importance on authentically engaging our many diverse communities and ensuring equity in policies and programs, particularly as it relates to safety. Transportation safety professionals, federal agencies, state and local governments, and national organizations must better understand how to effectively communicate and truly connect with diverse communities, particularly those that have been historically underserved and marginalized.

In ​​this webinar, panelists discuss the importance of appropriate audience segmentation for communication and program planning; the basic principles of engaging and communicating with diverse communities; and best practices for ensuring authenticity through communication programs, particularly those related to safety messaging.

​Panelists include:

  • ​​Nicholas Worrell, NTSB, Chief of Safety Advocacy Division (​Moderator)
  • Vickie Gogo, Senior Partner, ICF Next
  • Terrence Hayes, Press Secretary, Department of Veterans Affairs
  • Pamela Rucker Springs, Director, Office of Communications at U.S. Consumer Product Safety Commission

Download Panelist Bios

W​​atch the webinar on the NTSB YouTube Channel:​